Everyone knows that there can be no better advertising than word of mouth – satisfied customers talking about your products and services. There are a lot of companies who take this ‘word of mouth’ concept and mass produce it and so we have testimonial-style commercials.
Banks, insurance companies, vocational colleges, face creams, diet pill companies, etc. are all on board this bandwagon. Watching TV is just no fun with the guy from ITT-Tech hounding you to ‘call now’ and warning you that the couch is not your friend. How does he know? The couch and I are really good friends; we’ve been through a lot together. And now that couch’s feelings have been hurt I just have to spend more time with it and watch more TV. And there to interrupt my favourite shows is the most irritating testimonial commercial of all – the Fabreeze ad. I don’t understand this one – she is a real estate agent who uses Fabreeze to prep her houses for sale. Fair enough but then the ad goes south fast as she talks about using it in her own home to remove odours from her couch because it was smelling more like dog? Here’s a tip – keep the dogs off the couch. She also uses it to get rid of sports odours and teenage odours. What on earth!




